Make a website easier, faster, and better (with a touch of magic)
On 17/06/2010
I really have to hand it to Apple, and not just because they have mastered the art of simple and effective website design. Lately, their very excellent marketing team has given me a good run with the word “magical”. I don't think a single day has gone by in the last month that I haven't been reminded of just how “magical” the ordinary can be.
Bus is on time? Magical. Shirt doesn't need ironing? Magical. Hair that's stopped growing? Magical. Water from a tap, toilets that flush, shoe laces that tie … magical, magical, magical.
Yes, just like certain advertising execs, I too have a slight tendency to exaggerate things at times (and to overuse already-overused words ...), but I promise you that what follows is no exaggeration: your favorite free website maker is about to undergo a transformation that really is magical*, and will completely change the way you make a website.