The search engine allows you to use words, or combinations of words, that are found in the title field as well as the search engine optimization. For each item that you add to your site you should be adding and perfecting the SEO portion be it a webpage, a blogpost, a photo, or an event, you should be sure to optimize the following two feilds for your search engine to work correctly.
1st you need to perfect the title
This title appears on the top of the page. It should contain the most important keywords that resume your webpage. This optimisation of your title is to be sure that when using an internal seach engine, the keywords lead and relate to your content, yet this is also helpful to gaining positions on search engines like Google, Yahoo, or even Youtube.