Online community 1

Manage your brand's online community

On 24/04/2019

In Web marketing

Build a strong customer relationships to boost your business, improve customer retention and increase the emotional connection between your brand and your community!

An online community is the online audience that a brand can have. The online community is a group of people who has a common point, communicate with others through interactive tools, share the same interests and especially the desire to learn new things about it.

This interest results in an action on a brands social network. For example, a Like on a brand's fan page, a subscription to a blog or to a mailing list. In other words, once a user is identified with the values and the personality of the brand they become part of the community.

So, let's take advantage of this strength and use it to increase your brand notoriety.

First of all, the most important thing is to get to well know the community, to know what kind of people are part of this group and to understand what they want. Even on internet, we should not forget the simplest things, like human treatment. There is anything better than talking to your community to better know them.

Here are three facts about online community management:

Involve your community


Ask your customers. Don't leave any message or comment unanswered, and better turn them into content generators. Creating contests, for example . Sometimes it can happen, that a community member files complaints against your brand, in these cases, providing a response and figuring out how to fulfill the customer needs is crucial.

Develop a strategy

Sharing content only by the mere fact of sharing doesn't make any sense. As we've just said, a brand communicates well while it listens to its community and provides content of their interests. Which is why we recommend planning your posts and  advertisements in advance.

Your brand is different, create special content for your community


By knowing the brand's audience, you can give them what they're looking for. Customizing the content allows us to connect earlier with customers. Internet is full of content, so try to be original and to provide your followers something out of the ordinary. Always remember, quality comes before quantity.

The better you know your community, the better your content will be. Always think it is about being useful and rewarding the customer for being there.

Emyspot webmasters, how do you manage your brand community?

marketing social network

Related posts

Beach

Clear booking: effective practices to succeed

On 07/02/2019

Have you thought about your 2019 spring and summer vacation or your next family reunion? I bet you have, guess what? Your customers as well.

Travellers are hyperconnected and now more than ever they have access to a large and worldwide selection of many incredible places to stay. Whether your are providing rentals for business or leisure travellers, you must provide your futur guests with instant, quick and easy booking as your competitors do.
Therefore it's not easy to stand-out from the crowd.

How about a little help to improve your spring and summer rentals?
At emsypot we have been monitoring websites that perform best and have selected the most effective practices for you.

In Web marketing
Google my business emyspot

Google My Business: New options to optimize your Local SEO

On 26/06/2018

Google My Business is Google's dedicated tool for the local positioning of businesses. You can use it to provide your customers with information about your business directly from Google and Maps or on Google+ via a description page.

As with all the services of the Californian brand, it is continuing to evolve. My Business has diversified and now offers new functions which can enhance your company's description page.

The changes offered to My Business Users include writing and editing an activity description and displaying a list of services.