Over the last several weeks we’ve taken a look at ways to help people find your site on the web, and the kinds of things you can do to make it as easy for them as possible. We’ve seen how, even just as you begin to make a website, it’s important to have thought through who your potential audience is, and how they might find your site. In addition, we’ve explored how to put your site's free website builder tools to good use to optimize your site for visitors and those all-important search engines.
A website is a constant work in progress, and getting it listed with search engines is just the start. For your site to continue to attract new visitors, you’ll need to ensure that it figures prominently in search engine results – that’s something that takes time and regular effort. Search engines rank and re-rank sites for key word searches every day, so you’ll need to keep adding site content and working on making it visible on the web for as long as your site exists.
Even if you get to the top of the first page of search results for your key words, you’ll need to keep working to ensure you stay there. Here are a few external sites, tools and references that will help you ensure all that hard work you put into developing a website pays off.