Hreflang for n 1

"Hreflang" for noobs

On 08/04/2016

If you are wondering what «Hreflang» is and how to use it, I am going to walk you through the process. «Hreflang» is a tag that lets you target your readers internationally and specifies the language of your content based on their location. It tells Google and other web browsers that different languages or country versions of the same page exist and can be accessed easily!

It's very useful if you have multilingual website. Or if the content is the same but some specific elements adapt to the geography of your site users (prices, currency...).The main goal of the hreflang attribute is to ensure that your users are accessing the content that is catered specifically to them

While the main goal is not to increase site traffic instantly, instead the advantages are to advance your site’s quality in the long term and better your search engine optimization. In using hreflang you will decrease your bounce rate( the percentage of visitors that enter your website and then leave without interacting with your page). The site visitors seeing content that is easier to understand, with the correct language or content, will be more likely to stay.

For that same reason, your CTR (click-through rate)and the conversion rate will improve too. The conversion rate is the proportion of visitors who take action- and go beyond a casual website visit. So basically it helps people to do what you want people to do (clicking, reading buying, subscribing...) on your website. And of course your international SEO will benefit from the use of this attribute.

Hreflang is quite easy to grasp. It looks like this:

If you have a French-language version of your English-language page you will tag it as french by using « hreflang="fr" ». The first href tag refers to the page itself and then follow the alternatives that matches (this page). For instance if you have an english, a french and a spanish language version of the same page:

These tags have to appear on each version of the page. You will paste your tags in each page concerned, by going to the Search Engine Optimization(SEO) and pasting your hreflang in the Additonal tags.

You can also specify the region once you identified the language so it's even more targeted, for example “en-GB”: English content for GB users or “de-ES” for german speakers in Spain. You can't specify a country code by itself!

Now you know the basics of Hreflang, you are ready to translate your website in any language you want and make it known accross the world wide web!

target audience SEO google multilingual

In Web marketing

Google My Business: New options to optimize your Local SEO

On 26/06/2018

Google My Business is Google's dedicated tool for the local positioning of businesses. You can use it to provide your customers with information about your business directly from Google and Maps or on Google+ via a description page.

As with all the services of the Californian brand, it is continuing to evolve. My Business has diversified and now offers new functions which can enhance your company's description page.

The changes offered to My Business Users include writing and editing an activity description and displaying a list of services.

In SEO - search engines

Good natural referencing takes 4-12 weeks, Google says.

On 12/04/2017

As any good webmaster, you want to improve the position of your website in Google search results. You have followed the best practices and recommendations and you want to see the results now. Be aware that even Google admits SEO takes time, be patient and do not get discouraged.